Mindful moments for everyone: House of L’s new sensory range now available at Sainsbury’s

From Monday 21 July, House of L’s much-anticipated Mindful range will be available to purchase in Sainsbury’s stores and online, bringing fun, inclusive sensory products to families across the UK.

Developed with  neurodivergence in mind, Mindful combines the joy of novelty with the benefits of sensory stimulation and learning. The collection is designed to engage the senses and spark imagination, making it perfect for children and adults alike. Highlights from the range include notebooks, pencil cases, fidget pens, plush toys, and water bottles. Each item combines practical use with calming features – encouraging creativity, focus and self-regulation throughout the day. Whether for school, home, or on the go. 

As proud partners of the National Autistic Society, House of L is donating 20% of profits from the sales of the Mindful range to the UK’s leading autism charity. This contribution will support the charity’s vital work in transforming lives and creating a society that works for autistic people.

Ravelle Leacock, co-founder of House of L Toys, said: “We’re incredibly proud to see our Mindful range launching in Sainsbury’s this summer. At House of L, we’re passionate about creating products that are fun, imaginative and accessible — so seeing them on shelves in such a well-loved UK retailer is a real milestone for us. This launch also marks the continuation of our partnership with the National Autistic Society, which is something we value deeply. Together, we’re committed to learning and creating products that feel more inclusive for everyone.”

Peter Watt, Managing Director of National Programmes at the National Autistic Society, said: “We’re delighted to be partnering with House of L on the launch of their Mindful range at Sainsbury’s. These thoughtfully designed sensory products not only bring joy to families but also reflect a deeper understanding of the sensory needs many autistic people experience. The generous donation from sales will help us continue our vital work supporting autistic people and their families across the UK. We’re proud to stand alongside brands like House of L who are committed to creating a more inclusive society.”

Claire Pickthall, Retail and Digital Director at Sainsbury’s, said: “We’re proud to support House of L's Mindful range of imaginative, sensory-led products that will bring joy to our customers and contribute to the life-changing work of the National Autistic Society.”

Shoppers can now find the Mindful range in-store at selected Sainsbury’s locations and online.